PROJECT
South Carolina Football: The Culture

ROLE
Direction
Cinematography
Video Editing
VFX

TEAM
South Carolina Creative Media Department
In year one, South Carolina's new head coach, Shane Beamer, led the football team to a bowl win and transformed the culture of the program. Led by love, this team created a foundation that will be built upon for years to come . These videos capture the state of the program in three different phases of year one: After the football season, post-offseason, and the arrival of Shane Beamer.

The culture: part 3 - The climb

The culture: art 2 - Culture redefined

The culture: part 1 - Welcome home coach

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